Frequently Asked questions

Coronavirus questions

What is your approach to health, safety and hygiene across the Krispy Kreme business?

The health, safety and wellbeing of our staff and customers is our number one priority at all times. We have a number of comprehensive health, safety, hygiene and social distancing measures in our retail stores and at our manufacturing sites which align with all government guidance.

Are customers and staff required to wear a face covering when in your stores?

Yes. In line with the current government guidance, all staff and customers should wear a face covering when in our stores unless exempt.

What do your social distancing measures look like in-store?

We are continuing to follow the Government guidance on social distancing. We are doing everything possible to maintain a 2 metre distance in our stores for employees and customers.

Are you accepting reusable cups now?

We will begin to accept reusable cups again in line with lockdown fully lifting depending on the date announced by the Government.

Why don’t you accept cash?

We have taken the decision to only accept contactless/chip and pin payments in all of our retail stores to ensure the most efficient customer experience. If you wish to use cash, you can access our delicious treats via one of our many cabinets in selected Circle K and Tesco locations. Find your nearest cabinet here.

 

General questions

If you've a question about our stores or our business, then we've a selection of frequently asked questions below. For all other queries, please contact our Customer Care team.

 

Where can I report a problem with the Krispy Kreme website?

If you have any questions or concerns about our website, please contact the Krispy Kreme Customer Care team at [email protected].

 

How does Krispy Kreme protect my privacy?

As you'd expect, we take our customer privacy very seriously. You can read our privacy policy on the Krispy Kreme website.

 

Where can I read about Krispy Kreme's Corporate Social Responsibility?

At Krispy Kreme, we care as much about being a responsible business as we do about making awesome doughnuts! To read about what steps we’re taking to reduce waste, source responsibly, support charities and look after our people, please view our Making a Difference page on this website.

 

I want to work for Krispy Kreme.

We'd love to hear from you! Great people are at the heart of the success we've and we're always looking for amazing people to join our team. Please visit the Careers page of this website for information on our culture and latest opportunities.

 

Do you advertise to children?

Our commitment to responsible advertising and marketing practices means we focus all our customer communications on adults only, we do not advertise on TV and abide by all CAP and ASAI guidance for our other marketing communications.

 

How do you pronounce Krispy Kreme?

Pronounced ‘cream’ and spelled ‘Kreme’ - either way they taste amazing!

 

Can you sponsor my event or team?

We don't offer sponsorship but we are looking at launching a fundraising scheme in the future – watch this space!

 

How should I store my doughnuts?

Our tasty treats are made fresh daily so best eaten on day of purchase for optimum freshness, stored in original packaging at room temperature. The ideal condition for storage of a Krispy Kreme doughnut is in the original packaging at room temperature. We do not recommend storing in the fridge, in plastic storage bags or boxes or near a heat source. We make our doughnuts fresh everyday and this is because they are best eaten on the day of purchase.

Corporate responsibility

If you've a question about Krispy Kreme's approach to being a responsible business, then we've a selection of frequently asked questions below. For all other queries, please contact our Customer Care team.

 

What action is Krispy Kreme taking on Modern Slavery?

Action on Modern Slavery We appreciate the importance of taking action to combat all aspects of modern slavery. Krispy Kreme has HR policies to ensure compliance with relevant legislation concerning rights at work. We are also working on a new IT system to further strengthen our auditing capability in this area. Additionally, no person below the minimum legal age shall be employed and no one under the age of 18 will be employed where specific workplace conditions apply (nightshift, machinery). 

 

What is Krispy Kreme doing to reduce the use of plastics?

Across our UK & Ireland business we have a goal of halving the plastic in our business by 2025. We have already made positive steps in this area targeting Reduce, Reuse and Replace initiatives and we will continue to build on this momentum. In 2020 we will remove 20 tonnes of plastic from our business. In 2019 we have replaced 1.6 million plastic straws with recyclable paper straws, saving 6 tonnes of plastic. In 2020 we will replace our plastic cups for milkshakes and chillers and move to a paper format, saving 11 tonnes of plastic. We will also be launching new cup lids that are made from 30% recycled material.

 

What happens to unsold Krispy Kreme doughnuts?

We are proud that our doughnuts are made fresh daily to ensure we give our customers the high quality experience that they expect from Krispy Kreme. We use sophisticated demand planning tools to try to reduce the occurrence of waste. Any waste we do incur is recycled for animal feed by Leafield Feeds Ltd.

 

What does Krispy Kreme do for charities and local communities?

We have launched a pledge to serve 50,000 smiles in the form of Original Glazed doughnuts to good causes across Ireland launching in May 2020. We will continue with doughnut donations and a new volunteer scheme in coming weeks and we have plans to launch a new customer fundraising programme in Ireland in 2020

Nutritional information

If you've a question about our ingredients or nutritional data, then we've a selection of frequently asked questions below. For all other queries, please contact our Customer Care team.

 

I want to know more about Krispy Kreme doughnuts

We've been making great doughnuts since 1937, perfecting the work of our founder Vernon Rudloph for over 83 years. You can find out more about our doughnuts at the Our Doughnuts page or the Ingredients page of this website. . 

 

Where can I find Nutritional and Allergen information?

You can find all our nutrition and allergen information by visiting the Ingredients page of the website. Alternatively, all of our doughnuts listed on the website contain detailed lists of allergens and nutritional data to enable you to make informed decisions about purchases.

 

What is Krispy Kreme doing to improve the nutritional value of doughnuts?

We are always looking at ways of extending our portfolio of products to introduce different portion sizes of doughnuts. Our Krispy Kreme Bites (47 kcal per bite and 138 kcal per serving), is proving to be a popular, alternative choice for consumers. We have reduced sugar by 6% from 2015 to present day and will continue to look at ways to reduce sugar in our glazes, kremes and icings, with a target of 20% by 2020, whilst protecting the irresistibly great taste of our original sweet treats!

 

How much sugar are you removing from your doughnuts?

We have reduced sugar by 6% from 2015 to present day and will continue to look at ways to reduce sugar in our glazes, kremes and icings, with a target of 20% by 2020, whilst protecting the irresistibly great taste of our original sweet treats!

 

What are you doing to make your nutritional information clear for customers?

We are focused on providing clear allergen information in-store, on our cabinets and online. Full nutritional and allergen information is available on our website in an easily downloadable format. As a next step in this area, we will trial calorie information on our menus later in 2020.

 

What are you doing about the calories in your doughnuts?

We are focused on reducing calories where we can and none of our doughnuts are over 400kcal with 44% of our range under 325kcal. We intend to work towards 60% by 2022 and 70% by 2025 being under 325kcals. 

 

How often can I eat a Krispy Kreme doughnut?

Krispy Kreme is an indulgent brand and not a daily treat. We believe in a sensible approach to living well, through a balance of energy in and out. We encourage our customers to share our irresistibly original doughnuts and spread the joy even further.

 

Do you use sustainable Palm Oil?

Although Krispy Kreme Doughnuts does not source palm oil directly from palm mills / palm plantations, we will continue to work in tandem with our suppliers to ensure continued adherence to the above principles and standards. Our current efforts are focused exclusively on our shortening suppliers as they represent greater than 95% of our palm usage. We continue to work exclusively with the RSPO on our ongoing efforts to reach our goal of responsibly sourcing 100% of our palm oil through a combination of RSPO certified segregated supply, RSPO mass balance mixed-source supply, and the purchase of RSPO Book & Claim credits—a goal we completed globally starting in 2015. You can follow our progress here: https://rspo.org/members/3094/Krispy-Kreme-Doughnut-Corporation.

 

Are you RSPO certified?

Krispy Kreme are completely committed to responsible and sustainable use of Palm Oil. We have complete traceability of any Palm Oil we use and 99.35% of it is from sustainable sources. Where it is not possible to source sustainable Palm Oil we offset by purchasing credits. We strive towards 100% sustainable Palm Oil in the future and we see continuous improvement in this area as a key part of our sustainability agenda.

 

Is your coffee ethically sourced?

Yes, our coffee is ethically sourced and Rainforest Alliance Certified, which means we meet rigorous environmental and social standards. We only buy top quality beans and pay a fair price for them, purchasing all of our coffees at more than Fairtrade base price. Much of the coffee is purchased directly from the farm cooperatives using the expertise of our coffee roaster.

 

What is Krispy Kreme's policy on animal welfare?

We are committed to working with our suppliers to ensure the highest standards of animal welfare throughout our supply chain. We only source 100% free range eggs for our doughnut mix in the UK and Ireland. Where possible, we buy our raw materials from British and Irish farmers throughout the year, to ensure we are supporting local farming communities and reducing our carbon footprint.

 

Are you doughnuts suitable for vegetarians?

Our doughnuts are suitable for vegetarians who follow an ovo-lacto vegetarian diet. 

 

Are you doughnuts suitable for vegans?

Unfortunately, our doughnuts are not suitable for vegans. 

 

Are your doughnuts Halal?

We consider our products to be suitable for anyone who follows a Halal diet, however we are not Halal certified.

 

Are your doughnuts Kosher?

We consider our products to be suitable for anyone who follows a Kosher diet, however we are not Kosher certified.

 

Do Krispy Kreme use artificial flavouring or colouring?

We do not use any artificial colours in our doughnuts. Our edible doughnut toppers contain artificial colouring - they may have an adverse effect on activity and attention in children. We are currently reviewing flavourings and preservatives with our suppliers and removing any artificial additives where possible. If you require information regarding specific ingredients please contact our Customer Care team.

 

Are your doughnuts Gluten Free?

Gluten is present in all of our products since one of our main ingredients is wheat flour and not suitable for a Gluten-free diet.

 

Do your doughnuts contain nuts or peanuts?

Please be aware that some of our products do contain peanuts and other nuts. These are clearly labelled in store and on our website. All our doughnuts therefore do carry a risk that they may contain nuts and are therefore not suitable for nut and peanut allergy sufferers due to manufacturing methods.

 

Do you use Free Range Eggs

Krispy Kreme uses 100% cage free, free range eggs.

 

Should I keep Krispy Kreme doughnuts in the fridge?

Krispy Kreme doughnuts are always made fresh daily and best enjoyed on day of purchase. For that reason we wouldn’t recommend storing Krispy Kreme doughnuts in the fridge.